Liquid Death’s also recruited comedian Bert Kreischer, adult film actress Cheri DeVille and rapper Wiz Khalifa to do promos. Last October Cessario recruited Chace Crawford to reprise his character of The Deep (from Amazon’s hit show “The Boys”) to become the company’s “chief sustainability officer”. It helps that Cessario is a former creative director for Netflix who knows the power of a good celebrity ad campaign. The brand quickly won over notable now-sober celebrities like Steve-O, who frequently uses the water on his podcast “Steve-O’s Wild Ride,” and helps the company’s mission to make drinking water cool. The other aspect of Liquid Death’s ingenious marketing campaign was appealing to sober punks or tech bros who still wanted to feel cool at a gig while holding a non-alcoholic tallboy. The brand expanded to Publix and Sprouts stores by last December.
Liquid death creator trial#
7/11 initially accepted Liquid Death in August 2020 as part of a trial run for startup snack and beverage brands, and the deal stuck. While Liquid Death has long been a staple at LA tech events, it quickly turned that trickle of interest from local startups into a deluge of orders from established retailers, inking distribution deals with national chains including 7/11, Amazon’s Whole Foods, Publix, and Sprouts.
This was because the founders saw the value in taking a small loss first to bring their product to the masses – giving tech events cases of Liquid Death to expose people to the brand and, most importantly, get a local tight-knit circle of potential backers talking. If you’ll recall, the brand was everywhere seemingly overnight from the get-go. Part of that approach included jolting the brand to ubiquity. Liquid Death’s website manifesto reads: “We’re just a funny water company who hates corporate marketing as much as you do,” Ironically though, it’s been their marketing approach that’s catapulted Liquid Death to become one of Amazon’s top-10 best-selling water brands.
We've fostered a cult following that's translated into success." "People are stocking up on cases of Liquid Death for house parties and drinking more water at festivals. "We're using Liquid Death's platform, which we built by creating viral entertainment, to shift consumption habits toward health and sustainability," co-founder and CEO Mike Cessario told dot.LA via email Tuesday. Since Liquid Death is private, we don’t know their net loss figures.
Liquid death creator series#
Liquid Death’s valuation came on the heels of a $700 million Series D round led by Science, which included investors Live Nation, PowerPlant Partners and Hinge Capital. Liquid Death is projecting $130M in revenue in 2022, up from $45M in 2021 and is on pace to double next year.” “From our research, it took Monster four years and Celsius 12 years to reach the level of retail success Liquid Death has had in just three. “We believe Liquid Death may be the fastest growing non-alcoholic beverage of all time,” Science co-founder and Liquid Death board member Peter Pham wrote in an Oct. But with the company’s latest $700 million valuation, it appears the joke is on the rest of us. in 2018, the Los Angeles startup world – and everyone else – had nothing but jokes. Customers may be more likely to convert if they see one ask at a time.When Santa Monica-based Liquid Death launched with funding from neighboring venture capital firm Science Inc. It’d be interesting to test this pop-up as a two-step version (asking for an email in part one and then SMS in part two). Also, the tone of voice and copy are so funny that you wouldn’t want a busy design to distract from that. The pop-up design leans toward simplicity but works well because it shows people exactly what product they can expect. This enforces the brand by not devaluing the product and builds a stronger relationship with consumers by giving them access to merch.
Liquid death creator free#
Rather than taking the traditional 10% off discount approach with their pop-up, Liquid Death offers a free product to visitors who purchase their first case of water. Yet, this approach works really well for them. It’s all entertaining content and brand merch. There’s no brand background, no product recommendations, and no social proof. When it comes to email, Liquid Death completely differentiates itself from the status quo. We wanted to see how this brand communicates with its customers, and what we learned was surprising.
And we decided to explore another drink brand to add to the mix: Liquid Death ☠️ Monster Energy, G-Fuel, and Daily Harvest: when you hear these brand names, what comes to mind? For us, it’s the fact that they offer more than a product-they’re an entire lifestyle.
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